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Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved from generation.


Director of RetailKYLE BROWN

Kyle is a CBD retail developer who has worked with emerging and disruptive companies to capitalize on their market niche and expand rapidly while maintaining strong business ethics and reputable practices. Beginning in 2010, Kyle has helped establish a variety of reputable brands and products for the highly regulated medical and recreational markets before transitioning into the CBD industry. Working with government regulators, industry experts, and activists on both sides, he worked to create ethical and consumer-focused business practices, better regulations/restrictions on pesticide and additive use, and higher standards for lab testing procedures to ensure safety and efficacy.

While working for companies like LivWell, The Green Solution, Lightshade, and Native Roots during their early expansion periods, he opened several stores that won a variety of awards and commendations for quality & service from multiple outlets and helped solidify their positions as the largest in the state. After a decade of working with industry pioneers and experts in Colorado, Kyle moved back to South Florida to utilize the best practices and experience learned to help people in his home state.


Kenny Pedraza is a seasoned stores manager who is dedicated to a hemp CBD leadership who partners with causes, executives, and companies that believe in hemp CBD and the medicinal benefits that will break old fashioned stigmas and bring to light the truth on hemp CBD.

Kenny believes that CBD-based products are a safer, less-addictive alternative to opioids, alcohol, and tobacco. Kenny is focused on building the hemp CBD company of the futures by combining proven lab tested products, new generational knowledgeable employees and new look and feel of everything hemp CBD.

Kenny has worked in various roles in the Florida hemp CBD industry and has helped build awareness to South Floridians, Veterans, Hispanic market, and Networking functions throughout the state.

Kenny is a combat veteran who served with 2nd Calvary regiment in Germany and fought in the Operation Desert storm.

Kenny holds a bachelor’s in international relations at Florida State University.



Eliran is the CEO of Alter Native and its parent company Medigreen LLC.

Eliran is Professional Senior officer, earned an international reputation with extensive experience in High Scale companies interrelated in real estate management, development, marketing, and financing.

His last passion was The Kabbalah Centre, Vice President, there Eliran managed nearly $400MM Real Estate portfolio included acquisitions, sales, relocation, Constructions.

Robert Rawland


John Doe


Rebecca Rawland


Jane Doe


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